Bartleby Willard

Oct 4, 2020

7 min read

Copywriting Examples: The Six Principles of Persuasion

We’ve decided to do an example advertisement for each of Dr. Robert Cialdini’s Six Principles of Persuasion.

Dr. Cialdini has a long, distinguished career of studying how to trick people into doing things.

Err, we mean:
A long, distinguished career studying how to influence human decisions.

His Six Principles of Persuasion are:

Reciprocity; Scarcity; Authority; Consistency; Liking; and Consensus.